Top 12 sustainable clothing brands in 2023
We live in the age of renovation in every field, and clothing brands are not excluded. It has been a while since the demand for sustainable clothing brands rose. On the other hand, people noticed the impact of the fast fashion industry on air pollution and carbon emission, which is undeniable. At this point, eco-friendly brands immerse themselves to show off their capability to save the earth. In this article, we will introduce the top 12 sustainable clothing brands in 2023 to you.
What does a sustainable clothing brand mean?
When the fashion company prioritizes ethical and environmentally friendly practices throughout the production process, from sourcing materials to manufacturing and packaging, they are called a sustainable clothing brand. It is worth mentioning that this includes using sustainable materials such as organic cotton or recycled fabrics, minimizing waste and pollution, supporting fair labor practices, and reducing carbon emissions. In this case, they are called a sustainable business.
The goal of sustainable clothing brands is to create stylish and socially responsible fashion, focusing on minimizing harm to people and the planet. With the help of eco-friendly fashion brands, the carbon emission is impressively declined, as a big proportion of air pollution refers to the fashion industry.
Why are sustainable brands better?
When it comes to air pollution and carbon emission, we mostly think of huge factories and oil companies, which is not a correct idea. As mentioned, a big proportion of carbon emissions refers to clothing brands. In fact, up to 10% of global carbon is for the fashion industry. We say sustainable brands are better because they consider eco-friendly guidelines for their production line. This would ultimately benefit both people and the planet.
Additionally, workers are treated fairly and paid a living wage by supporting fair labor practices. As consumers, we can help these brands grow faster by using sustainable products, making the earth a better place to live. Better say, consumers can feel good about supporting sustainable brands, knowing that their purchases positively impact the world.
Best sustainable brands
Manduka
Avocado
Levi’s
Adidas
Toms
Patagonia
Boody
Everlane
Mud Jeans
Pact
Tentree
Reformation
1.Manduka
Manduka is a yoga and fitness brand that offers eco-friendly and sustainable clothing, mats, and accessories. The brand uses sustainable materials, such as organic cotton, recycled polyester, etc., for producing the items.
Regarding the goal of making high-quality products that last longer, Manduka believes they are responsible for the environment. You can find a wide range of products in their cart, making your Yoga exercise eco-friendly, unique, and memorable with great comfort.
2. Avocado
Offering quality sleepwear and loungewear, Avocado is a sustainable clothing brand famous for its eco-friendly and organic bedding clothes and accessories. The brand uses sustainable materials such as GOTS-certified organic cotton, linen, and wool in its products.
Avocado also has eco-friendly packaging with non-toxic dye on its clothes. You can find cardigans, joggers, hoodies, tees, and many other items in their product list.
3. Levi’s
Levi's is a well-known denim brand that has made significant strides in sustainability. The company has implemented various initiatives to reduce its environmental impact, such as using sustainable materials. They have also introduced water-saving techniques in their production process and partnered with Better Cotton Initiative to promote sustainable cotton farming.
One of the most important features of Levi’s is its durable products, with a popular product called 501 Jeans.
4. Adidas
In the past few years, Adidas tried to upgrade its production process by using more recycled and sustainable materials. This well-known sports clothing brand has reduced water consumption and implemented new rules to increase renewable energy consumption by 20%.
Adidas is committed to ethical and fair labor practices and has established programs to improve the lives of workers in its supply chain. They also offer a recycling program where customers can bring in their old athletic shoes to be repurposed into new products.
5. Toms
Ranking one of the best sustainable clothing brands, Toms is a footwear brand that has a wonderful campaign called “One for one”. This campaign works when you, as a customer, try to buy a pair of Toms's shoes. Once you buy one pair, a pair is also donated to an in-need child.
Besides this great campaign, Toms tries to use more sustainable materials, and it offers 100% sustainable cotton or 80% recycled substances for the packaging.
6. Patagonia
This is one of the most sustainable clothing brands, producing long-lasting and durable outdoor clothing. Patagonia's recent clothing line was launched using 87% recycled materials and 100% organically grown cotton. You can see this brand prioritizes ethical labor practices and works with suppliers who meet their standards for fair wages and safe working conditions, which is called Patagonia's fair-trade program.
In addition to its sustainable practices, Patagonia is also committed to giving back to the community. The company donates 1% of its sales to environmental organizations and has launched various campaigns to raise awareness about environmental issues.
7. Boody
Are you looking for bamboo underwear and co-friendly basics for men and women? Boody is one of the most sustainable clothing brands that uses bamboo as the primary material for their products, which is a renewable resource that requires less water and pesticides compared to other crops.
Boody's production process prioritizes sustainability by using closed-loop systems that recycle water and minimize waste. This company has partnered with various organizations to support environmental conservation and social justice initiatives.
8. Everlane
One of the best sustainable clothing brands that focus on transparency in their production process and sustainability in their materials is Everlane. This sustainable business offers a variety of clothing options, including basics, denim, and outerwear, all made from sustainable materials like recycled polyester and organic cotton.
One of their most notable initiatives is their "Choose What You Pay" pricing system, which allows customers to choose from three different price options for the same item, with each option reflecting the true cost of production.
9. Mud Jeans
40% of each item produced by Mud Jeans is from recycled jeans. What makes this brand exclusive is its vegan production line, and it succeeded in saving 300 million liters of water in 3 years of a sustainable business approach. By saving 12000 pairs of jeans from landfills, they also impacted carbon emission by declining 700000 kilos of CO2!
10. Pact
Being a pioneer in sustainability, having various certifications such as GOTS organic cotton, Fair Trade factories, and practices, offering eco-friendly packaging, clothing donation campaigns, etc., are all for one of the most sustainable clothing brands called Pact.
This brand makes your everyday clothing cart full by offering various clothing options such as basics and under-wears with maximized comfort. They also reduced 81% of water consumption in their production line and avoided chemicals while giving an astonishing softness to their items.
11. Tentree
This brand is B Corp certified, third-party certification for businesses meeting certain ethical and sustainable criteria. Tentree’s interesting goal is to plant 1 billion trees by 2030; so far, it has reached over 70 million trees. Once an item is purchased from this brand, they plant 10 trees (as their name represents), which is how they try to save the earth.
You can find a wide range of items in Tentree shopping options, including standard and quality men’s and women’s clothing as well as accessories.
12. Reformation
Based in Los Angeles, California, Reformation is one of the best sustainable clothing brands using sustainable materials such as Tencel, recycled polyester, and organic cotton in their production process.
It has a closed-loop production process, where they recycle and reuse materials to reduce waste. This brand has set a goal by 2025 to reduce its carbon footprint and try to become carbon neutral. Reformation is certified by the Better Cotton Initiative and the Global Organic Textile Standard (GOTS), which ensures that its products are made under fair labor conditions and with sustainable practices.
Final thought: What makes an ethical brand?
Accepting our responsibility in saving the earth is half of the way! Ethical brands consider the impact of their products on the environment and society, both in choosing the raw materials and production line. Sustainable clothing brands are transparent about their practices and communicate their values to consumers. They prioritize long-term sustainability over short-term profits and strive to make a positive impact on the world.
What is our role? Loving our habitat and helping it to stay safe by following sustainable industries and trying to change our lifestyle into an eco-friendly one. You can do it right away by choosing your favorite sustainable clothing brand.
FAQs
1. What is the most sustainable fashion brand?
We tried to answer this question fairly in the article, and you are the one who can decide which one is the best option for you based on the details mentioned. You can pick from Patagonia, Toms, Adidas, Levi’s, Avocado, Boody, etc.
2. Is Zara environmentally sustainable?
Zara is supposed to become a sustainable brand in the coming years and currently has fulfilled its promise regarding using 100% renewable energy in their own operations. This brand has promised to eliminate single-use plastics for customers within this year and produce more sustainable clothes by 2025. Meanwhile, we cannot say it is a fully sustainable and ethical brand at the moment, but it has a sustainable future and can be added to our list in the near future.
3. Is H&M a sustainable clothing brand?
H&M is known to be a 50% sustainable brand due to using sustainably sourced materials such as organic cotton and recycled polyester. In fact, this brand has various products which are not sustainable, so we cannot call it a fully sustainable brand and include it in the list we mentioned in the article.
4. Is Calvin Klein a sustainable business?
Calvin Klein recently started to implement techniques for reducing water consumption. It also introduced a jean production line that uses more sustainable materials, such as recycled and organic cotton, to minimize the environmental impact. Yet, this brand is not known as a fully sustainable clothing brand.
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