Pregnancy-Safe Makeup: Your Guide to Choosing the Right Products

During pregnancy, many women become more conscious of the products they use, including makeup. This guide will help you navigate the world of pregnancy-safe makeup and make informed choices.

We'll explore ingredients to avoid, highlight pregnancy-friendly alternatives, and provide tips on finding the perfect products for your beauty routine. Let’s dive into learning more about Natural Cosmetics that are suitable during pregnancy.

Pregnancy-Safe Makeup

Why Pregnancy-Safe Makeup Matters

Pregnancy-safe makeup matters greatly because it prioritizes the health and well-being of both expectant mothers and their developing babies. During pregnancy, hormonal changes can make the skin more sensitive, and certain chemicals commonly found in makeup products may pose potential risks. By opting for pregnancy-safe makeup, you can avoid harmful ingredients that could potentially be absorbed into the body.

Protects maternal and fetal health

Pregnancy-safe makeup avoids potentially harmful ingredients that could be absorbed into the body, reducing potential risks to both the mother and developing baby.

Addresses increased skin sensitivity

Hormonal changes during pregnancy can make the skin more sensitive and reactive. Pregnancy-safe makeup is formulated to be gentle and less likely to irritate.

Avoids potentially harmful chemicals

Traditional makeup products may contain ingredients such as phthalates, parabens, and formaldehyde, which have been linked to adverse health effects. Pregnancy-safe makeup excludes these chemicals.

Supports sustainable choices

Pregnancy-safe makeup often aligns with sustainability principles, using natural, organic, and eco-friendly ingredients, reducing environmental impact, and promoting a healthier planet for future generations. Therefore, you are also supporting sustainable makeup brands simultaneously. 

Provides peace of mind

Using pregnancy-safe makeup allows expectant mothers to feel confident and reassured that they are making choices that prioritize their well-being and that of their baby.

Promotes a holistic approach to prenatal care

Pregnancy-safe makeup is part of a broader commitment to self-care during pregnancy, encompassing physical health, emotional well-being, and environmental consciousness.

Harmful Ingredients to Avoid during Pregnancy

Avoiding these harmful ingredients during pregnancy is a proactive step towards prioritizing the health and well-being of both the expectant mother and the developing baby. By making informed choices and opting for safer alternatives, you can maintain a beauty routine that aligns with your commitment to a healthy pregnancy.

Retinoids (Retinol, Retin-A)

These powerful vitamin A derivatives, when taken orally, have been associated with birth defects. While the risks from topical use are uncertain, it's advisable to avoid them during pregnancy to prioritize the well-being of the developing baby.

Salicylic Acid

Often found in acne treatments, high concentrations and peels containing salicylic acid should be avoided during pregnancy to prevent potential complications. It's best to choose gentler alternatives to keep your skin safe and healthy.

Benzoyl Peroxide

This common acne-fighting ingredient's safety during pregnancy has not been extensively studied. It's recommended to use it sparingly and under medical guidance to minimize any potential risks to you and your baby.

Parabens

These preservatives, commonly used in cosmetics, can mimic estrogen and disrupt hormonal balance. During pregnancy, it's wise to steer clear of parabens and opt for products free from these synthetic additives.

Phthalates

Found in cosmetics to enhance texture and scent, phthalates have been linked to potential developmental issues in the fetus. Choosing products without phthalates, including zero-waste deodorant and non-toxic perfume, can reduce exposure and promote a healthier pregnancy.

Fragrance

Fragrances in cosmetics often contain a mix of undisclosed chemicals, some of which may be harmful. During pregnancy, heightened sensitivity to smells can lead to discomfort, and certain fragrance ingredients may pose risks. Opt for fragrance-free products to minimize potential irritations and allergenic reactions.

Formaldehyde and Formaldehyde-Releasing Preservatives

These preservatives, often used in cosmetics, can release formaldehyde, a known carcinogen. Minimizing exposure to formaldehyde during pregnancy is essential for the well-being of both you and your baby.

Lead-Based Compounds

Lead, which can be found in some lip products, is a neurotoxin that can harm the developing nervous system of the fetus. Opting for lead-free lip products helps safeguard your baby's health while maintaining your beauty routine.

Chemical Sunscreens (Oxybenzone, Octinoxate)

Some chemical sunscreens have raised concerns about potential hormone disruption. Choosing physical sunscreens, such as those containing zinc oxide or titanium dioxide, provides effective sun protection without the potential risks associated with chemical alternatives.

Toluene

This solvent is commonly used in nail polish and can be absorbed through the nails. During pregnancy, it's advisable to minimize exposure to toluene to ensure the safety of both you and your baby. Opting for pregnancy-safe nail polishes or reducing your use of nail products can help protect against potential harm.

Certifications and labels to look for pregnancy-safe cosmetic

Certifications and labels play a crucial role in helping you identify organic skin care products that are safe and suitable for use during pregnancy. Here are descriptions of each certification and label, including their meaning and relevant information for expectant mothers.

Please note that the URLs and logos provided are placeholders, and you would need to search for the official websites and logos of each certification or label for accurate and up-to-date information.

Dermatologist-Tested

https://dermatest.com/about-dermatest/ 

Dermatologist-tested products have undergone thorough evaluation by dermatologists to assess their safety for use on the skin. These products are specifically formulated and tested to be less likely to cause irritation or adverse reactions. This is particularly important during pregnancy when skin sensitivity can be heightened. By choosing dermatologist-tested skincare, you can have confidence in the product's safety for your skin.

Hypoallergenic

https://hyperallergic.com/ 

Hypoallergenic products are designed to minimize the risk of allergic reactions. These products undergo rigorous testing to ensure they are less likely to trigger skin allergies. For pregnant individuals with heightened skin sensitivity, using hypoallergenic skin care can help reduce the chances of experiencing adverse reactions and discomfort.

Non-Comedogenic

Non-comedogenic products are formulated specifically to prevent clogged pores. During pregnancy, hormonal changes can make the skin more prone to acne and breakouts. Using non-comedogenic skincare can help keep the pores clear and reduce the likelihood of developing acne, allowing your skin to look and feel healthier.

Pregnancy-Safe or Maternity Cosmetics

Some cosmetic brands offer dedicated pregnancy-safe or maternity lines. These products are specially formulated to exclude ingredients that may pose risks during pregnancy. By choosing brands with a dedicated pregnancy-safe range, you can have peace of mind knowing that the products have been carefully designed to meet the safety needs of expectant mothers.

Organic and Natural Certifications (e.g., USDA Organic, COSMOS Organic)

https://www.cosmos-standard.org/en/

Organic and natural certifications ensure that skincare products are made with organic or natural ingredients and are free from synthetic chemicals and pesticides. These certifications indicate that the products have undergone rigorous testing and meet strict standards for ingredient quality and safety. Organic and natural skincare products are often gentler on the skin and contain fewer harmful substances, making them a popular choice for those seeking a more natural approach to skincare during pregnancy.

Vegan and Cruelty-Free

Vegan products do not contain any animal-derived ingredients, while cruelty-free products are not tested on animals. These labels align with ethical and cruelty-free principles, which many expectant mothers prefer to support. By choosing vegan and cruelty-free skincare, you can ensure that the products you use are in line with your values and contribute to a more compassionate world.

EWG Verified

https://www.ewg.org/ewgverified/ 

The Environmental Working Group (EWG) verifies products based on their ingredient safety and transparency. Products with the EWG Verified label have undergone rigorous evaluation to ensure that they meet the organization's strict standards for ingredient safety. By choosing EWG Verified skincare products, you can have confidence in their safety and transparency.

Made Safe Certified

https://madesafe.org/ 

Made Safe is a certification that examines products for potentially harmful ingredients and ensures they meet strict safety standards. Products with the Made Safe Certified label are free from a wide range of harmful chemicals.

By choosing Made Safe Certified skincare, you can have peace of mind knowing that the products have been carefully evaluated and are free from substances that may pose risks during pregnancy.

FDA-Approved Colors and Ingredients

https://www.fda.gov/cosmetics/cosmetic-ingredient-names/color-additives-permitted-use-cosmetics

Products containing FDA-approved colors and ingredients have undergone evaluation by the U.S. Food and Drug Administration (FDA) for safety. This is particularly relevant for lip and eye products that come into close contact with sensitive areas. By choosing skincare products with FDA-approved colors and ingredients, you can have confidence in their safety and suitability for use during pregnancy.

Free From Harmful Ingredients

Free From Harmful Ingredients is a label that signifies skincare products that are formulated without certain potentially harmful substances. These products are free from ingredients such as parabens, phthalates, sulfates, and synthetic fragrances, which are often associated with various concerns such as skin irritation, hormone disruption, or allergic reactions.

By choosing skincare products with the Free From Harmful Ingredients label, you can prioritize using products that are crafted with a focus on safety and avoiding potentially harmful substances, providing peace of mind during your pregnancy journey.

Skin challenges mothers to face during pregnancy + solution

Pregnancy brings about a multitude of physical changes, including changes in the skin. During pregnancy, many expectant mothers may experience various skin challenges. Here are some common makeup challenges during pregnancy and tips on how to overcome them:

Skin Sensitivity

Hormonal fluctuations can lead to increased skin sensitivity and reactivity, making some makeup products feel irritating. It's important to opt for hypoallergenic and fragrance-free products to reduce the risk of skin irritation.

Solution

The Cetaphil Moisturizing Lotion is a suitable product for individuals with sensitive skin. It is hypoallergenic and fragrance-free, which reduces the risk of skin irritation. The lotion contains ingredients like niacinamide (vitamin B3), panthenol (vitamin B5), and hydrating glycerin, which help improve the resilience of sensitive skin and provide 48-hour hydration.

The Cetaphil Moisturizing Lotion fits this description and can help soothe and moisturize the skin without irritating it. To further alleviate irritation, you can apply aloe vera gel to the affected areas. Aloe vera has soothing properties and can provide relief to irritated skin. For an extra cooling effect, you can store the aloe vera gel in the refrigerator before applying it.

  • Price Range: $6 to 30$ depending on the size

  • Certification: Fragrance-free, mild, non-irritating, non-comedogenic, Dermatologist recommended

  • Overall Review: Good product with weak customer service

  • Trustpilot: 2.8/5

Acne and Breakouts

Acne and breakouts can be a common challenge, especially during hormonal changes. Managing them with makeup can be frustrating, but there are solutions to consider.

To prevent clogging pores, it's important to choose non-comedogenic, oil-free, and water-based natural foundations and concealers. These products are less likely to contribute to acne.

Solution

For spot treatment of blemishes, you can consider using acne-fighting ingredients like salicylic acid (in lower concentrations) or benzoyl peroxide. However, it's always advisable to consult with a healthcare provider before incorporating these products into your skincare routine.

As a natural remedy, you can try using a honey and cinnamon face mask. Simply mix honey with a pinch of cinnamon, apply it to the affected areas, and leave it on for 10-15 minutes before rinsing off. Honey has antibacterial properties and can help soothe the skin, while cinnamon may have antimicrobial properties.

Regarding the product you mentioned, The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum, it can be a beneficial addition to your skincare routine. Niacinamide is known for its oil-balancing properties and can help reduce the production of excess sebum, which can contribute to acne. Zinc can also contribute to regulating oil production and has anti-inflammatory properties that may help calm irritated skin.

  • Price Range: $6 

  • Certification: alcohol-free, oil-free, silicone-free, vegan, gluten-free, cruelty-free

  • Overall Review: Good product with an affordable price

  • Trustpilot: 3.4/5

Melasma (Pregnancy Mask)

Melasma, also known as the "pregnancy mask," can cause dark patches on the skin, particularly on the face. There are several approaches you can take to address the condition.

Solution

  1. Sunscreen: Protecting your skin from the sun is crucial in preventing further pigmentation. Use a broad-spectrum sunscreen with a high SPF daily, even on cloudy days.

  2. Color-correcting concealers: To even out your skin tone and reduce the appearance of dark patches, consider using color-correcting concealers. Peach or orange-toned concealers can help counteract the brownish discoloration of melasma.

  3. Natural remedy: One natural remedy you can try is applying plain yogurt to the affected areas. The lactic acid in yogurt may help lighten dark spots. Leave it on for about 15 minutes and then rinse off with lukewarm water. However, keep in mind that individual results may vary, and it's always a good idea to do a patch test first to ensure you don't have any adverse reactions.

As for the product recommendation, the Olehenriksen Truth Serum is a vitamin C serum offered by the brand. While it may have beneficial properties for overall skin health, it's important to note that it is not specifically marketed as a treatment for melasma. If you're interested in trying the Truth Serum, you can find more information and purchase it on the Olehenriksen website: Truth Serum - Vitamin C Serum | OLEHENRIKSEN.

  • Price Range: $38-$56

  • Certification: No parabens, sulfates, or phthalates.

  • Overall Review: Excellent product but high price

Dry Skin

Pregnancy can also cause the skin to become drier and flaky. For dry skin, it is important to prioritize hydrating skincare products and take steps to keep the skin moisturized.

Solution

Here are some suggestions:

  1. Hydrating Skincare Routine: Use a gentle cleanser that does not strip the skin of its natural oils. Follow it up with a hydrating toner to balance the skin's pH levels and prepare it for further hydration. Look for moisturizers that contain ingredients like hyaluronic acid, glycerin, and ceramides, as they help to attract and retain moisture in the skin.

  2. Moisturizing Primer: Before applying makeup, use a moisturizing primer to create a smooth base. This will help to prevent makeup from settling into dry patches and make the skin appear more hydrated.

  3. Avoid Heavy Powders: Heavy powders can accentuate dry patches and make the skin look cakey. Opt for lightweight, dewy-finish foundations or tinted moisturizers instead. They provide coverage while allowing the natural radiance of the skin to show through.

  4. Hydrating Mask: Treat your skin to a hydrating mask once or twice a week. You can make a simple DIY mask by mashing up a ripe avocado and applying it to your face for 15-20 minutes. Avocado is rich in natural oils and vitamins that help to nourish and hydrate the skin. Rinse off the mask with lukewarm water and follow up with a moisturizer.

Regarding the specific product you mentioned, the Laura Mercier Tinted Moisturizer Natural Skin Perfector with Broad-Spectrum SPF 30, it is a tinted moisturizer that offers sheer coverage and provides hydration to the skin. It also contains SPF 30, which helps to protect the skin from the sun's harmful rays. You can find more information about this product on the Laura Mercier website: Tinted Moisturizer Natural Skin Perfector SPF 30 | Laura Mercier.

  • Price Range: $46-$53 

  • Overall reviews: Excellent product

You can also consider making natural face soap at home to have it in a way that minimizes skin dryness. 

Sensitive Eyes

Eye sensitivity, redness, and itchiness can occur during pregnancy. If you're experiencing eye sensitivity, redness, and itchiness during pregnancy, it's important to take extra care when choosing eye makeup products.

Solution

Opt for hypoallergenic and ophthalmologist-tested options to minimize the risk of irritation. The Kosas The Big Clean Longwear Volumizing + Lash Care Mascara may be a suitable choice as it is designed to be gentle on the lashes and eyes. Organic Eyeshadows could be another important tip to avoid having this issue. 

Additionally, make sure to check the expiration dates of your eye makeup and avoid using expired products, as they can increase the likelihood of eye irritation.

To alleviate redness and itchiness, you can try using cold compresses with cucumber slices or chilled chamomile tea bags. These can provide soothing relief to your eyes.

Remember to consult with your healthcare provider if you have any concerns about using specific products or if your eye sensitivity persists or worsens.

  • Price Range: $15-$26

  • Certification: Cruelty-free and gluten-free. Formulated without: carbon black, acrylates, mineral oil, talc, silicones, fragrance, parabens, sulfates, and phthalates.

  • Overall Review: Good product with an affordable price

Swelling and Puffiness

Fluid retention can lead to facial puffiness, making eyes and cheeks appear swollen. 

Solution

To address swelling and puffiness around the eyes, a suitable product is the Neutrogena Hydro Boost Hydrating Eye Gel-Cream. This eye gel-cream is designed to provide hydration and help reduce puffiness. It contains ingredients like Hyaluronic Acid, which attracts and locks in moisture, resulting in supple and smooth skin in the eye area.

The gel-cream formula of this product absorbs quickly, providing a cooling sensation that can help alleviate puffiness. Additionally, it is non-comedogenic, meaning it won't clog pores, and has been ophthalmologist tested.

To use the Neutrogena Hydro Boost Hydrating Eye Gel-Cream, simply apply a small amount around the eye area and gently massage it in. The gel-cream can be used in the morning and evening as part of your skincare routine.

In addition to using the eye gel cream, you can also try placing cooled, used tea bags (green or chamomile) on your closed eyelids for a few minutes. This can help reduce puffiness due to the soothing properties of ingredients like cucumber or chamomile found in the tea bags.

  • Price Range: $15-$30

  • Certification: Oil-free, Fragrance-free, Dye-free, Non-comedogenic (won’t clog pores), Ophthalmologist tested

  • Overall Review: Excellent product

  • Trustpilot: 2/5

Frequent Touch-Ups

During pregnancy, hormonal changes can affect the skin, leading to increased oiliness, dryness, or changes in texture. As a result, makeup may require more frequent touch-ups to maintain a fresh and polished look throughout the day. 

Solution 

  1. Prep your skin: Start with a clean and moisturized face before applying makeup. Use a gentle cleanser and follow up with a lightweight moisturizer suitable for your skin type. Properly hydrated skin can help makeup adhere better and minimize the need for touch-ups.

  2. Use a primer: Applying a primer before your foundation can create a smooth canvas for your makeup and help it last longer. Look for a primer that suits your skin type, whether you have oily, dry, or combination skin.

  3. Opt for long-wearing formulas: Choose makeup products with long-wearing or waterproof formulas. These products are designed to withstand humidity, oiliness, and sweat, reducing the need for frequent touch-ups. Look for keywords like "long-wear," "smudge-proof," or "water-resistant" on the product labels.

  4. Carry travel-sized products: Keep travel-sized versions of your essential makeup products in your bag for quick touch-ups throughout the day. These smaller sizes are convenient to carry and can help you refresh your makeup on the go.

  5. Blot excess oil: Instead of adding more powder to combat shine, which can lead to a cakey appearance, use oil-absorbing sheets or blotting papers to gently remove excess oil from your face. Press the sheet onto oily areas, such as the T-zone, to absorb the oil without disturbing your makeup.

  6. Set your makeup: After applying your makeup, use a setting spray to help lock it in place. Setting sprays can enhance the longevity of your makeup and reduce the need for touch-ups. Choose a setting spray suitable for your skin type and desired finish (matte, dewy, etc.).

Here are additional products to use for having frequent touch-ups:

Mascara and eyeliner

  • Well People Expressionist Pro Mascara: Well People is a brand that focuses on creating clean, natural beauty products. Their Expressionist Pro Mascara is designed to provide length and volume to your lashes. It is formulated with natural ingredients and is free from potentially harmful chemicals.

  • Ere Perez Jojoba Eye Pencil: Ere Perez is a natural beauty brand known for its clean and eco-friendly products. The Jojoba Eye Pencil is formulated with nourishing ingredients like jojoba oil and is designed to provide smooth application and long-lasting wear.

  • Elate Cosmetics Essential Black Mascara: Elate Cosmetics is a clean beauty brand that offers a range of products made from natural and sustainable ingredients. Their Essential Black Mascara is designed to lengthen and define lashes while nourishing them with plant-based ingredients.

Concealers

  • Nars Radiant Creamy Concealer: NARS is a well-known cosmetics brand that offers a variety of makeup products. The Radiant Creamy Concealer is a popular choice known for its blendable formula and coverage. However, it's important to note that NARS is not a strictly clean or natural beauty brand.

  • Saie Hydrabeam Brightening + Hydrating Creamy Under Eye Concealer: Saie is a clean beauty brand that focuses on creating products with safe and natural ingredients. Their Hydrabeam Brightening + Hydrating Creamy Under Eye Concealer is formulated to provide coverage for dark circles and hydrate the delicate under-eye area.

  • Elate Cosmetics Organic Crème Concealer: Elate Cosmetics offers clean and sustainable beauty products. Their Organic Crème Concealer is designed to provide coverage for blemishes and imperfections while nourishing the skin with natural ingredients.

Foundation

  • Ilia True Skin Serum Foundation: Ilia is a clean beauty brand that offers a range of makeup and skincare products. Their True Skin Serum Foundation is formulated with nourishing ingredients and is designed to provide a natural, lightweight coverage.

  • FlowerColor Foundation from Ecco Bella: Ecco Bella is a natural and vegan beauty brand. Their FlowerColor Foundation is formulated with flower wax and natural pigments to provide coverage while hydrating and protecting the skin.

Lip balm

  • Vaseline Therapy Lip Balm With Aloe Vera: Vaseline is a popular brand known for its petroleum jelly-based products. The Therapy Lip Balm with Aloe Vera is designed to provide moisturization and protection for dry lips.

  • River Organics Vegan Lip Balm: River Organics is a vegan and cruelty-free brand that offers natural and organic lip care products. Their Vegan Lip Balm is formulated with plant-based ingredients to nourish and hydrate the lips.

  • Elate Cosmetics Better Balm Lip Conditioner: Elate Cosmetics' Better Balm Lip Conditioner is designed to moisturize and protect the lips with natural ingredients. It aims to provide a sheer tint and long-lasting hydration.

Final thought: Makeup safe during pregnancy

Remember, every pregnancy is unique, and individual skin reactions may vary. It's essential to listen to your body and make adjustments to your skincare and makeup routine as needed to maximize the self-care ideas for this period. If you have specific concerns or questions, it's always a good idea to consult with a healthcare provider or dermatologist for personalized advice.

At Sustainable Ways, we strive to introduce the best sustainable and eco-friendly brands with our independent reviews. Our effort is to introduce products from companies that prioritize values such as fair trade, transparency and sustainability. If you use our affiliate links to buy products, we may earn a small commission.
Maryam Vahidi

Content creator and web editor

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